--- title: "The Perfect Pairing: Coffee and “Toraya Uiro”" description: Throughout Japan, there are countless renowned confections, but particularly familiar in the Tokai and Kansai regions is “Toraya Uiro” from Ise. Once tasted, its unforgettable deliciousness lingers. With its soft, mochi-like texture and simple sweetness, this traditional Japanese sweet is a treat to behold. Let’s dive into its allure and the best ways to enjoy it. image: https://cafenoma.style/hubfs/articles/images/20230824/_adding20241123/hero_DSC9890.jpg --- - [Media Coverage](https://cafenoma.style/articles/tag/media-info?hsLang=en) - [News & Events](https://cafenoma.style/articles/tag/news-event?hsLang=en) - [Shopping](https://cafenoma.stores.jp/) [![logo\_symbol\_white](https://cafenoma.style/hubfs/common/logo/logo_symbol_white.svg "logo_symbol_white")](https://cafenoma.style/?hsLang=en) [![logo\_symbol\_grey](https://cafenoma.style/hubfs/common/logo/logo_symbol_grey.svg "logo_symbol_grey")](https://cafenoma.style/?hsLang=en) - [Home Café Guide](https://cafenoma.style/contents) ### [Home Café Guide](https://cafenoma.style/contents) - [Items](https://cafenoma.style/contents#filter=item) - [Dishes & Cups](https://cafenoma.style/tableware-and-cups) - [Coffee Tools](https://cafenoma.style/coffee-tools) - [Daily Essentials](https://cafenoma.style/daily-goods-and-accessories) - [Flowers & Greens](https://cafenoma.style/en/indoor-flowers-and-greenery) - [Interior](https://cafenoma.style/contents#filter=intelior) - [Layout & Space](https://cafenoma.style/layout-and-space-design) - [Chairs & Tables](https://cafenoma.style/table-and-chair) - [Storage & Racks](https://cafenoma.style/storage-and-racks) - [Lighting & Lights](https://cafenoma.style/lighting-and-lights) - [Know-how](https://cafenoma.style/contents#filter=know-how) - [Café Interior](https://cafenoma.style/cafe-interior-tips) - [Styling Photography](https://cafenoma.style/home-cafe-photography-tips) - [Building Your Brand](https://cafenoma.style/brand-building-basics) - [Instagram](https://cafenoma.style/instagram-for-business) --- Published in 2015, '[Home Café - Enjoying Coffee and Interior at Home](https://amzn.asia/d/5d8CcCI)' has now reached its 8th year and has been turned into [a pocket-sized paperback](https://www.amazon.co.jp/dp/483998493X)! 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Once tasted, its unforgettable deliciousness lingers. With its soft, mochi-like texture and simple sweetness, this traditional Japanese sweet is a treat to behold. Let’s dive into its allure and the best ways to enjoy it. ![photo1667-2](https://cafenoma.style/hs-fs/hubfs/articles/images/20230824/photo1667-2.jpg?width=3200&height=4000&name=photo1667-2.jpg)Ise’s signature sweet, Toraya Uiro. Use the accompanying small plastic knife to cut it to your preferred size. utting it into small pieces and tasting them side by side is also recommended. Toraya Uiro offers ten staple flavors, plus seasonal varieties available throughout the year. With a range of unique flavors such as red bean, matcha, and mugwort, my personal favorites are the “Red Bean Uiro”, where you can feel the texture of the red beans, and the rich “Black Uiro”, made with Hateruma brown sugar. Both are classic choices. ![photo1660-2](https://cafenoma.style/hs-fs/hubfs/articles/images/20230824/photo1660-2.jpg?width=3200&height=4000&name=photo1660-2.jpg)Red Bean Uiro. The visible red bean grains highlight the simplicity and quality of its natural ingredients. ![photo1665-2](https://cafenoma.style/hs-fs/hubfs/articles/images/20230824/photo1665-2.jpg?width=3200&height=4000&name=photo1665-2.jpg)Experience the rich, sweet flavors of Hateruma, Okinawa with a black uiro, featuring its signature black sugar. “Toraya Uiro” pairs wonderfully with coffee. The flavors complement each other, creating a perfect balance in your mouth. For coffee, I recommend a medium roast or darker, full-bodied blend. Our own medium roast blend at cafenoma, where we’ve been sharing about “coffee and life” for over a decade, is also worth a try. ![photo1625-2](https://cafenoma.style/hs-fs/hubfs/articles/images/20230824/photo1625-2.jpg?width=3114&height=3893&name=photo1625-2.jpg)At first glance, coffee and “Toraya Uiro” might seem like an unusual combination, but they pair surprisingly well. The coffee server in the center is a Minowanino 2-chome Nel Dripper (older model). ### Souvenir Sweetness: Introducing Our Slightly More Durable Treats During a recent visit to the Ise flagship store, I was excited to discover a new product designed with a bit more durability in mind. Typically, our treats come with a shelf life of about two days, but this latest innovation has managed to keep the beloved traditional flavor while tweaking the packaging to extend its freshness. Now, you can enjoy these treats for around four days—an improvement, though modest (※Please remember that this could change, so it’s always best to check in with the store for the latest information). Choosing souvenirs can be tricky when many delicious options don’t last long, but it’s always a bonus when you find something with a slightly longer shelf life. ![\_DSC9230](https://cafenoma.style/hs-fs/hubfs/articles/images/20230824/_DSC9230.jpg?width=3084&height=3855&name=_DSC9230.jpg)The size of the outer box fits comfortably in both hands, making it perfect for souvenirs. The tiger logo adds a touch of charm, evoking a sense of familiarity and cuteness! ![\_DSC9236](https://cafenoma.style/hs-fs/hubfs/articles/images/20230824/_DSC9236.jpg?width=4000&height=5000&name=_DSC9236.jpg)As for flavors, you can choose from four delightful varieties: Azuki Bean Uiro, Chestnut Uiro, Cherry Blossom Anko Uiro, and Ise Green tea Anko Uiro. Each offers a unique taste of tradition. ![\_DSC9269](https://cafenoma.style/hs-fs/hubfs/articles/images/20230824/_DSC9269.jpg?width=4000&height=5000&name=_DSC9269.jpg)Half the usual size and without any preservatives, these treats remain true to their traditional recipe. When you slice through them, you’ll notice a delightful bounce—a signature feature that makes Toraya’s uiro irresistibly unique. Toraya’s uiro, with its subtle sweetness, might just captivate your palate with its unique texture and simple, wholesome flavor. 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He has been involved in many projects as a creative director while working in the field of still photography, video production. ![icon-pf-yuba](https://cafenoma.style/hs-fs/hubfs/common/avatar/icon-pf-yuba.png?width=513&height=513&name=icon-pf-yuba.png) ### Nobuka Yuba Co-founder スタイリスト兼インテリアプランナー。前職ではチーフCAとして国際線を中心に延べ1万時間以上のフライトを経験。2012年よりcafenoma（カフェノマ）主宰。拙著『うちカフェ（マイナビ出版）』他。空間スタイリング、インテリア・コーディネート、接客等のノウハウを提供。 [読みもの一覧](https://cafenoma.style/articles/author/yuba?hsLang=en) **Nobuka Yuba**｜Co-founder｜Stylist and space coordinator. She has been running cafenoma since 2012. She is also the author of "Uchi Cafe (Mynavi Publishing)" and other books. She provides know-how on space styling, interior coordination, and customer service. ![HAKUJI-white](https://cafenoma.style/hs-fs/hubfs/products/hero/HAKUJI-white.jpg?width=1920&height=1080&name=HAKUJI-white.jpg) ### HAKUJI ホワイト カフェノマがデザインしたオリジナル商品。重さはわずか85g、極限まで薄く仕上げた飲み口で、コーヒー本来の味わいを引き立てます。 [さらに詳しく](https://cafenoma.style/articles/hakuji-wht?hsLang=en) ![HAKUJI-blue](https://cafenoma.style/hs-fs/hubfs/products/hero/HAKUJI-blue.jpg?width=1920&height=1080&name=HAKUJI-blue.jpg) ### HAKUJI ブルーグレー ひとつひとつ手作業の味わいを残した、軽くて丈夫なコーヒーカップ。食洗機や電子レンジにも対応しており、普段使いにも最適。クラフト感を最大限に活かしたミニマルなデザインのカップです。 [さらに詳しく](https://cafenoma.style/articles/hakuji-blue?hsLang=en) ![MUKU-white](https://cafenoma.style/hs-fs/hubfs/products/hero/MUKU-white.jpg?width=1920&height=1080&name=MUKU-white.jpg) ### MUKU ホワイト ひとつひとつ手作業の味わいを残した、軽くて丈夫なコーヒーカップ。『MUKU』シリーズでは、カップの内側に磁器では珍しい土色を採用し、器の無垢な表情をお楽しみいただけます。 [さらに詳しく](https://cafenoma.style/articles/muku-wht?hsLang=en) ![MUKU-blue](https://cafenoma.style/hs-fs/hubfs/products/hero/MUKU-blue.jpg?width=1920&height=1080&name=MUKU-blue.jpg) ### MUKU ブルーグレー カフェノマがデザインしたオリジナル商品。『MUKU』シリーズでは、カップの内側に磁器では珍しい土色を採用し、器の無垢な表情をお楽しみいただけます。 [さらに詳しく](https://cafenoma.style/articles/muku-wht?hsLang=en) ![coaster-round-cherry](https://cafenoma.style/hs-fs/hubfs/products/hero/coaster-round-cherry.jpg?width=1920&height=1080&name=coaster-round-cherry.jpg) ### COASTER / round チェリー 丸形コースター。カフェノマオリジナルコースターは、天然木の良さを生かしたナチュラル仕上げ。直径はやや大きめの120mm。コーヒーと共にお菓子を添えて使うのがカフェノマのおすすめスタイルです。 [さらに詳しく](https://cafenoma.style/articles/coaster-round-cherry?hsLang=en) ![coaster-round-walnut](https://cafenoma.style/hs-fs/hubfs/products/hero/coaster-round-walnut.jpg?width=1920&height=1080&name=coaster-round-walnut.jpg) ### COASTER / round ウォールナット 丸形コースター。木肌のざらつきをほどよく残しながら、水に強いのが特長です。直径はやや大きめの120mm。単体で木皿としてもお使いいただけます。 [さらに詳しく](https://cafenoma.style/articles/coaster-round-walnut?hsLang=en) ![coaster-rid-cherry](https://cafenoma.style/hs-fs/hubfs/products/hero/coaster-rid-cherry.jpg?width=1920&height=1080&name=coaster-rid-cherry.jpg) ### COASTER / rid チェリー リッド型コースター。カフェノマオリジナルのコースターは、天然木の良さを生かしたナチュラル仕上げ。オリジナルカップと合わせてフタのようにして使うこともできます。 [さらに詳しく](https://cafenoma.style/articles/coaster-rid-cherry?hsLang=en) ![coaster-rid-walnut](https://cafenoma.style/hs-fs/hubfs/products/hero/coaster-rid-walnut.jpg?width=1920&height=1080&name=coaster-rid-walnut.jpg) ### COASTER / rid ウォールナット リッド型コースター。木肌のざらつきをほどよく残しながら、水に強いのが特長です。オリジナルカップと合わせてフタのようにして使うこともできます。 [さらに詳しく](https://cafenoma.style/articles/coaster-rid-walnut?hsLang=en) ![coaster-ashinmetry-cherry](https://cafenoma.style/hs-fs/hubfs/products/hero/coaster-ashinmetry-cherry.jpg?width=1920&height=1080&name=coaster-ashinmetry-cherry.jpg) ### COASTER / ashinmetry チェリー アシンメトリーコースター。独特の丸みを持ったフォルムは、コーヒーと一緒に小さな乾き菓子を添えたり木皿としてお菓子を載せたり遊び心で自由に使い方を楽しめます。 [さらに詳しく](https://cafenoma.style/articles/coaster-ashinmetry-cherry?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nobuka Yuba", "url" : "https://cafenoma.style/en/articles/author/yuba" }, "dateModified" : "2024-11-24T21:30:13.895Z", "datePublished" : "2024-05-05T05:44:37.000Z", "headline" : "The Perfect Pairing: Coffee and “Toraya Uiro”", "image" : [ "https://cafenoma.style/hubfs/articles/images/20230824/_adding20241123/hero_DSC9890.jpg" ], "mainEntityOfPage" : { "@id" : "https://cafenoma.style/en/articles/20230824", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cafenoma.style/hubfs/common/logo/logo_symbol_grey.svg" }, "name" : "カフェノマ" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "2012年から創作活動をつづけるクリエイターユニット cafenoma（カフェノマ）。自宅のコーヒータイムを彩るインテリアや日用品の提案、心地よいコーヒーブレイクの過ごし方をお届けします。", "articleSection" : [ "カフェノマとは", "読みもの", "アイテム", "インテリア", "ノウハウ" ], "author" : { "@type" : "Person", "name" : "cafenoma" }, "image" : "https://cafenoma.style/hubfs/common/logo/logo_symbol_white.svg", "name" : "カフェノマ" } ```